Wellbeing Starts at the Centre
After 20 incredible years as Sandwell Leisure Trust, we are evolving. We are proud to introduce our evolution to Kore, continuing to operate the amazing facilities within Sandwell as Kore Sandwell.
Our new name and identity represent a new chapter for SLT and reflect who we are today, and who we aspire to be for the communities we serve. It symbolises our shared belief that wellbeing starts at the centre, at the core of every person, every family, and every community.
Watch our short video to see the story behind Kore Sandwell and what this change means for you.
Why the Change?
The needs of our communities are changing. People are looking for more than a gym or swimming pool. They want connection, balance and support for their overall well-being. Kore Sandwell is our response to that, a modern, inclusive, community-focused organisation that places health and happiness at the heart of everything we do.
By rebranding, we can:
- Meet changing expectations for holistic health and wellbeing
- Compete more effectively in an evolving marketplace
- Modernise our image and broaden our appeal
- Strengthen partnerships across health, education and community sectors
- Create opportunities for future growth and impact
What Kore Stands For
Kore is inspired by the word core, the centre, the foundation, the place where strength begins.
It represents our role at the centre of community life, supporting people to feel their best physically, mentally and socially.
Our values shape everything we do:
Wellbeing
Wellness at your centre, for body and mind
Inclusion
Spaces where everyone belongs and can thrive
Community
Meaningful connections that make a difference
Excellence
The highest standards in experience, service and care
Looking Ahead
As Kore Sandwell, we are building a future where everyone has access to health, happiness and opportunity. Our facilities will continue to be the welcoming, trusted spaces you know, but with a renewed focus on wellbeing at every life stage.
This is an exciting transformation for our organisation, our people and our community. Together, we will continue to make Sandwell stronger, healthier and more connected.
FAQs
Will my membership and pricing stay the same?
Yes. Nothing changes with your membership. Your access, pricing, bookings, and benefits all stay exactly the same. We are introducing a new health-focused membership, though and more information on this will be promoted soon.
Has the organisation changed?
Only our name and visual identity are changing. We are still the same local charitable trust, with the same commitment to serving Sandwell’s communities.
Do I need a new app?
No action is needed right now. We will update branding gradually, and your existing app will continue to work during the transition. At some point, the app will be updated to show our new app ‘My Kore’
Will staff remain the same?
Yes. You’ll still see the same friendly faces and professional team across all our centres.
Are class timetables or opening hours changing?
No. All timetables, opening hours and services continue as normal.
Do hirers need to change their contracts or booking details?
No. Your existing agreements remain valid. We’ll update documents in due course, but no action is required from you right now.
Will the centres have new signage and branding?
Yes. You’ll start to see our new look in centres, marketing and online. We’ll introduce changes gradually to avoid disruption.
